Reinvigorating an iconic Australian
Wattyl Paint is an iconic Australian brand, yet with out-dated imagery and marketing collateral, it wasn’t resonating with aspiring home decorators. Budgets were tight, so our challenge was to help evolve the brand gradually.
Everyone knows that Australian's are obsessed with property, so we wanted to inspire consumers to visualise how Wattyl paint can transform their homes into spaces of wonder and an expression of their 'Aussie Style'—whether that be coastal, rural or urban. Over several years we have created a portfolio of real 'Australian' homes, showcasing the diverse lifestyles we lead and how Wattyl’s’ technical performance thrives in the harsh Australian environment.
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Strategy
Creative Direction
Styling
Campaign - Print, Digital & Social -
Andre Martin, Photography
